BMW Relaxes The Mind With Super Satisfying, Stress-Relieving Car Wash Video
Video screenshot via BMW USA
With the world being thrown into new levels of uncertainty, it’s little wonder that people are now seeking comfort in slower activities, such as meditation.
If you never saw the appeal of ASMR, the strange COVID-19 period might suddenly change things. Amid desperate times, BMW strangely hits all the right notes with… a car wash. Imagine that.
The automaker’s deeply satisfying, multisensory ASMR Calm Wash video, created by advertising agency Goodby Silverstein & Partners, is the spa time you never knew you needed. It transports you into an automated auto bath via the BMW X7, giving pause to stunning neon surroundings and immersive sounds.
“We look at the BMW X7 as not only a mode of transportation, but as a safe space, somewhere passengers can go to relax,” GS&P associate creative director Rony Castor shared in a statement via Ad Age. “And right now we could use some relaxation.”
Just like stepping out of a bath imbued with essential oils, you’ll come out of this feeling comforted and renewed.
[via Ad Age, video and cover image via BMW USA]
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