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Image via Popeyes

Popeyes has started to count down to 2021, having set up a massive display at Times Square on the anniversary of the now-iconic chicken sandwich.

The company took up the screens at Times Square in New York City to count the days till the new year, as 2020 has been a tumultuous year for everyone.

The setup includes the digital clock as well as the message, “Is there another 135 days of the endless 2020? At least we still have The Sandwich.”



The campaign, devised by ad agency GUT, reassures customers that there is, at least, Popeyes’ chicken sandwich as a form of comfort during these trying times. Onlookers have also been promised free delivery via Popeyes’ app in conjunction with the new campaign.

🍔 Tavuk sandviçi "The Sandwich"in çıkış yıl dönümünde Popeyes, Times Square'de 2021 için bir geri sayım başlattı.

⏳ "Bitmek bilmeyen 2020'nin 135 günü daha mı var? En azından hala The Sandwich'e sahibiz." pic.twitter.com/Sb4ijJsS1v

— Hakan Can Fidan (@HakanCanFidan) August 19, 2020

View this post on Instagram

The Sandwich is still here for you, no matter what 2020 throws at us. #AtLeastWeStillHaveTheSandwich

A post shared by Popeyes Louisiana Kitchen (@popeyeslouisianakitchen) on Aug 19, 2020 at 5:00am PDT

[via Muse By CLIO, cover image via Popeyes]

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