Creepy ‘Dracula’ Poster Sees Him ‘Disappearing’ When You Glance Into A Mirror
Image via Vimeo
The West Australian Ballet and Wunderman Thompson have teamed up to create a lenticular campaign designed to create fear and mystique among viewers ahead of the return of Dracula.
Dubbed Disappearing Dracula, the eye-catching campaign saw the team “removing” Dracula’s reflection in bathroom mirrors across Western Australia.
This involves mounting the lenticular printing at a certain angle beside mirrors in bars and entertainment venues, where most of the show’s posters are hung up.
According to West Australian Ballet marketing director Suzanne Beecroft, “We wanted to re-launch our award-winning, sell out Dracula season with a bang.”
“We’re really excited this eye-catching idea could be turned around so quickly and effectively,” she continued.
West Australian Ballet: Dracula from Wunderman Thompson Australia on Vimeo.
[via B&T, cover image via Vimeo]
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