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Creepy ‘Dracula’ Poster Sees Him ‘Disappearing’ When You Glance Into A Mirror

By Izza Sofia, 04 Sep 2020

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Image via Vimeo

The West Australian Ballet and Wunderman Thompson have teamed up to create a lenticular campaign designed to create fear and mystique among viewers ahead of the return of Dracula.

Dubbed Disappearing Dracula, the eye-catching campaign saw the team “removing” Dracula’s reflection in bathroom mirrors across Western Australia.

This involves mounting the lenticular printing at a certain angle beside mirrors in bars and entertainment venues, where most of the show’s posters are hung up.

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According to West Australian Ballet marketing director Suzanne Beecroft, “We wanted to re-launch our award-winning, sell out Dracula season with a bang.”

“We’re really excited this eye-catching idea could be turned around so quickly and effectively,” she continued.


West Australian Ballet: Dracula from Wunderman Thompson Australia on Vimeo.





[via B&T, cover image via Vimeo]
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