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‘Totally Mundane’ Site By Branding Experts Shows How You Can Be Your Boring Best
By Mikelle Leow, 08 Sep 2020
Image by Vikki Ross, Paul Mellor and Grace State, featured with permission
Are you always inclined to use reliant old Arial and swear by lifestyle images? If so, good news—you’ve accomplished something you wished to do in high school, which is to fit in with everyone else. You’re also officially bland.
If you’re looking to widen your horizons of monotony, you’re in luck. A year after dishing out hilarious advice on how to bring the bland out of your brand, copywriter Vikki Ross and Paul Mellor of ad agency Mellor&Smith have expanded their Bland Book project with new advice by industry experts on how else you can bring your Eh-game to the table. Because why sparkle and let the magpies catch you?
“We did it so brands and agencies would recognize themselves in it - either through work they’ve done or people they’ve worked with,” Ross told DesignTAXI in an email. “We want them to see that they shouldn’t produce anything bland as it’ll never compel consumers to take any notice.”
The new “Totally Mundane™” website encompasses tips by industry experts in creative, social, trends, diversity, strategy, SEO and PR so you’ll have a clearer idea on how to never stand out in any of these areas.
Just in case you’re working to win at blanding, there’s even a guide on creating awards entries that “no one will notice or remember.”
Every resource on the site is set in Arial and Calibri and washed in blue, white, and black. What other way is there to do it?
Preview some brilliantly boring advice below and check out every Bland document here.
By Vikki Ross, Paul Mellor and Grace State, featured with permission
Bland Creative Brief
By Richa Arora, Associate Copy Director at MSL Group - Mumbai, featured with permission
By Amy Kean, Brand & Innovation Director - London, featured with permission
Bland PR Guide
By Andrew Bloch, Founder of Frank - London, featured with permission
Bland Awards Entry Guide
By Henry Mawuli Adobor, Senior Copywriter at Bloom! Interactive - Ghana, featured with permission
Bland Social Media Guide
By Sophie Blowfield, Social Media Expert - London, featured with permission
Bland Strategy Guide
By Mark Pollard, Strategy Expert - NYC, featured with permission
Bland SEO Guide
By Kate Toon, SEO Expert - Sydney, Australia, featured with permission
[via Bland Book, featured with permission]
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