LEGO Teases Colorful Collaboration With Levi’s For Fun & Retro Fashion Line
Image via Levi’s
Toymaker LEGO is teaming up with clothing label Levi’s to drop an unprecedented collection that grown-ups will want to get their hands on.
The collaboration was announced on Levi’s Instagram but not much information has been revealed, except for the caption, “Coming soon: Two iconic names, one colorful collaboration.”
A few leaks indicate that the collection will include a denim jacket and t-shirts embroidered with the LEGO logo. It will also carry sweaters and hoodies in classic LEGO colors.
Also expect baseball caps, a bandana featuring LEGO Minifigure heads, and a fanny pack in the mix.
Key pieces in the collection are also expected to be accompanied with small LEGO plates so you can attach actual LEGO blocks on them.
More information on the collection will be released soon ahead of the official launch on 1 October.
The surprising collaboration shortly follows LEGO’s partnership with IKEA that cleverly combines storage units with the concept of play.
Lego × Levi's...daesung will approve pic.twitter.com/KDF6GDx7B1
— BIGBANG comeback when? (@Elis5bang) September 2, 2020
Levi’s has listed the first LEGO collaboration product on the clothing label’s website, with a yellow beanie on the way #LEGO https://t.co/26WxJQbftC pic.twitter.com/8e0WV5SvPd
— Brick Fanatics (@BrickFanatics) September 2, 2020
[via WeRSM, cover image via Levi’s]
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