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Netflix’s New Watchlist Is ‘One Story Away’ From Feeling All Sorts Of Emotions
By Thanussha Priyah, 14 Sep 2020
Screenshot via Netflix
Netflix has released a new branding campaign with the tagline “One Story Away.”
The campaign celebrates the art of storytelling while showcasing how TV shows and films can evoke different types of emotions, and unify people during uncertain times.
With the tagline “One Story Away,” the campaign released a video on YouTube utilizing the red “progress bar” to visually connect stories from various TV shows and films.
Netflix also curated several watchlists according to everyday emotions felt by people around the world. Some of the lists are titled as, “One Story Away From an Adrenaline Rush,” “One Story Away From Feeling All the Feels,” and “One Story Away From Laughing So Hard It Hurts.”
“Stories are powerful. The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other.,” Eric Pallotta, vice president of brand, said in a blogpost.
Watch the campaign video below, or browse through the watchlists here.
[via Muse By CLIO, cover image via Netflix]
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