Images via Zara and Wikimedia Commons
If your dream is to become a Zara model, the first rule is to take everything you know about photography and posing, and then throw it out of the window. The fast-fashion brand’s shoots are reputed for being less commercial, and more the sort of thing that goes internet viral.
What is apparent about many of Zara’s product images is that the products aren’t always the first things that catch your eye. They sometimes share their spotlight with a model’s seemingly warped angles, and, occasionally, her pet chicken.
Other times, the outfits are so prominent that they end up wearing the models.
The store’s unorthodox photos have once again caught waves online. As one Twitter user succinctly puts it, the images deserve a “coffee table book” of their own.
The one key takeaway from all of this is that, if you’re stuck in a mental rut, ask yourself, “What would a Zara model do in this situation?”
[
Twitter, cover image via
Zara and
Wikimedia Commons]