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KitKat’s ‘Have A Break, Have A KitKat’ Finally Gets A Break On Its 85th Birthday
By Izza Sofia, 20 Oct 2020
Image via Pavlovska Yevheniia / Shutterstock.com
KitKat is planning to celebrate its 85th birthday by taking a break from its famous “Have a break, Have a KitKat” slogan.
In a campaign produced with creative agency Wunderman Thompson, the chocolate company will step away from the message for 10 days, giving fans an opportunity to create an alternative tagline through an online contest.
Those keen to participate are invited to share their best soundalike slogans on KitKat’s social media platforms with the hashtag ‘#ABreakForHaveABreak’. The chosen entry will be announced on 27 October, and its creator will be treated to an 85-hour break of their own: a luxury hotel stay for two.
Wunderman Thompson has also created an AI online slogan generator to help participants come up with the best slogans for the campaign.
[via Marketing Interactive, cover image via Pavlovska Yevheniia / Shutterstock.com]
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