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KFC Unveils Potential Slogans After Plucking ‘Finger Lickin’ Good’ Due To COVID

By Thanussha Priyah, 23 Oct 2020

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Image via KFC UK & Ireland

KFC recently announced that it is dropping its iconic tagline, “It’s Finger Lickin’ Good,” due to hygiene concerns over the coronavirus pandemic.

The fast-food company released an advert stating that the famous catchphrase should be ignored to practice safe measures during the virus crisis.

Since the company currently has an empty slot for its slogan, KFC in the UK has enlisted fans to come up with an iconic line to replace it.

The best entries were showcased on KFC’s Instagram stories, prompting the public to vote for their favorite picks.

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The top suggestions so far are:

“It’s Forking Good” by @stevothemadman1
“It’s Better than your Grandma’s Good” by @lou_boo.nl
“It’s Really Frickin’ Good” by @bamalam
“It’s Crackin,’ even in the Wrappin’ Good” by @professorgreen
“It’s Lip Smackin’ Good” by @chrishughesofficial

The company is yet to select the final tagline, but the submissions are all tasteful in their own right.

View this post on Instagram

So... we probably had the most Covid-inappropriate slogan 😬 Ergo for now, we're telling you to ignore it. Over the last 48 hours we recruited some of our biggest superfans to help us choose a new temporary slogan. We've whittled down their suggestions and now it's your chance to pick which we go with. Pop over to our Stories to vote for your favourites...

A post shared by KFC UK & Ireland (@kfc_uki) on Sep 4, 2020 at 10:05am PDT





[via East Coast Radio, cover image via KFC UK & Ireland]
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