Image via KFC France
Colonel Sanders has been given a clean shave to raise awareness for the
Movember movement.
KFC France has partnered with creative agency
Sid Lee Paris to replace the beardy Sanders icon without facial hair on its packaging and media throughout November.
Sanders’ mustache was shaved on day one and will grow out over the next 29 days.
The plan is to get KFC fans to be part of the Movember initiative—a mustache-growing event that raises funds and awareness for men’s health. Men are encouraged to clean-shave their faces, then let the mustache take the spotlight for the whole month.
[via
B&T, cover image via
KFC France]