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Video screenshot via Miracle Seltzer x Adult Swim

Miracle Seltzer has teamed up with the creators of Rick And Morty to launch a ‘Pickle Rick Miracle Seltzer’ ahead of Adult Swim Festival this weekend.

Pickle Rick has become a notable character in the animated series, which saw the lead character, Rick Sanchez, turning himself into a pickle in one of the episodes to avoid family plans.

The beverage company has decided to pay tribute to the iconic character by creating its very own Pickle Rick-themed drink. The team worked with Pickle Juice, a company known for its pickle juice that can help relieve muscle cramps and hydration.

Miracle Seltzer describes that the new carbonated drink is infused with dual filtered water, organic vinegar, salt, organic dill oil, potassium, zinc, and vitamin C and E.

Miracle Seltzer has also unveiled a lineup of Pickle Rick merchandise, including tote bags and hats, to accompany the Pickle Rick Miracle Seltzer’s launch.



The ‘Pickle Rick Miracle Seltzer’ comes in a 12-pack with 12-ounce cans, priced at US$24. It will be released on 13 November 2020, the same day as Adult Swim’s virtual festival. The event will run till 14 November 2020, also recognized as National Pickle Day.

View this post on Instagram

Inspired by Pickle Rick’s fabled transformation, we took him off the screen and into the seltzer. 👨‍🔬💦 Introducing PICKLE RICK MIRACLE SELTZER. A magic pairing of MIRACLE, Pickle Juice®’s unique formula and the world’s most infamous Pickle. Now available on miracleseltzer.com and in person at @braindeadstudiosfairfax and @extrabutter tomorrow, November 7. Via @rickandmorty

A post shared by Miracle Seltzer (@miracle_seltzer) on Nov 6, 2020 at 12:07pm PST

View this post on Instagram

TOMORROW 🥒💦 PICKLE RICK MIRACLE SELTZER goes live at @extrabutter and @braindeadstudiosfairfax. For the first time in recorded history, you can be transported to a new flavor dimension. We've created a full line of totes, hats and more. See it, sip it, wear it.

A post shared by Miracle Seltzer (@miracle_seltzer) on Nov 6, 2020 at 10:03am PST

View this post on Instagram

We hand-dyed a very limited run of PICKLE RICK MIRACLE SELTZER totes and hats just for you. Get your hands on them and heads in them tomorrow at @extrabutter and @braindeadstudiosfairfax.

A post shared by Miracle Seltzer (@miracle_seltzer) on Nov 6, 2020 at 5:07pm PST

[via Comic Book, cover image via Miracle Seltzer x Adult Swim]

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