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Starbucks’ Festive Animation Portrays How People ‘Carry The Merry’ This Season
By Izza Sofia, 10 Nov 2020
Image via Starbucks UK
Starbucks UK has kicked off the festive season by releasing a joyful animation directed by Andy Martin and illustrated by Alice Wietzel.
The spot, titled The Season Starts With Red Cups, is released alongside the launch of its iconic Red Cups and seasonal drinks. The 2D clip shows how ordinary people “carry the merry” as they celebrate the festive season by sipping on Starbucks’ holiday drinks.
Set to the song Boxes by Tasha Robertson, the video shows a “Starbucks world” where different characters light up as they happily sip on their beverages while doing everyday things. The playful campaign is filled with striking colors, festive ribbons, and crafty details.
Speaking about the ad, Martin said, “It was a real pleasure to work on this spot for Starbucks’ Red Cups return. We aimed to show a modern city scene filled with the warm glow of festive hot drinks.”
“Working with Alice’s illustrations was a dream. Her eye for detail is amazing in the beautifully crafted world she creates. It was a joy to bring them to life,” he continued.
[via LBB Online, cover image via Starbucks UK]
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