Jacquemus Imagines A Vending Machine Filled With Bags In 90s-Themed Campaign
Image shot by Valentin Herfray via Jacquemus
Luxury brand Jacquemus has unveiled a nostalgic campaign, L’Année 97, featuring 2000s runway model Laetitia Casta.
The campaign photos reminisce the late ‘90s and early 00’s with the appearances of a vintage game console, a Barbie-pink car, a walkman, and a Nokia handphone. Remember those?
A standout prop in the shoot is a vending machine, filled up with the brand’s iconic handbags in various colors instead of the usual snacks and drinks.
The photoshoot was lensed by Valentin Herfray in the style of retro photo, where the camera appears to be placed underneath a transparent floor.
View the result from the shoot below.
Images shot by Valentin Herfray for Jacquemus
Images shot by Valentin Herfray for Jacquemus
Images shot by Valentin Herfray for Jacquemus
[via Dazed, images shot by Valentin Herfray via Jacquemus]
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