Twitter Enlists ‘BBC Dad’ To Get Swarmed By More Interruptions In Witty Ad
By Izza Sofia, 19 Nov 2020
Image via Twitter
Twitter has commissioned Robert Kelly, famously known as the ‘BBC Dad’ who was hilariously interrupted by his kids during his live at-home interview back in 2017.
Kelly was giving a serious analysis of the South Korean policy debate live on BBC when a curious toddler burst into the room together with a baby in a walker trailing behind.
Three years later, Kelly has been tapped by Twitter and creative agency David in a new campaign to showcase the social media platform’s latest features. The platform allows users to restrict who can respond to their tweets, putting a stop to unwelcomed interruptions.
Speaking about the campaign, Twitter EMEA business marketing director Carlos Cantu said, “We wanted to create a fun video to remind brands about Twitter’s conversational settings, and there is no one better to talk about unwanted interruptions than BBC Dad, Robert Kelly.”
“Your Tweet is your space. The new settings are in place to give brands more control over the conversations they start, so unwanted replies don’t get in the way of meaningful conversations,” he continued.
As someone who knows something about interruptions, we asked #BBCdad @Robert_E_Kelly to help us talk about Twitter’s conversation settings, which give brands more control over the conversations they start. https://t.co/i5eC2qEyRf pic.twitter.com/RSvqqpIyjT— Twitter Marketing UK (@TwitterMktgUK) November 17, 2020
[via The Drum, cover image via Twitter]
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