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IKEA Unusually Releases Horror ‘Ghost’ Ad Showing The Ugly Side Of Some Homes
By Izza Sofia, 25 Nov 2020
Image via Triad Advertising
IKEA Czech Republic has unveiled a rather discomfiting commercial you wouldn’t expect from the flatpack company. It teamed up with agency Triad Advertising to release Ghost, a 90-second ad full of suspense, similar to a psychological thriller.
The video opens up just like a typical horror flick, before shining a light on some psychological effects of domestic violence and how the trauma stays with the victim wherever they go.
The film ends with a poignant message: “Domestic abuse is real even if it is not always visible. 47-percent of Czech women have experienced some sort of mental abuse at home.”
IKEA also notes in the ad that “every home should be a safe place.”
[via B&T, cover image via Triad Advertising]
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