Adobe Helps Failing Ice Cream Shop Get Its Groove Back Amid Pandemic In New Ad
Image via Adobe Document Cloud
Adobe has partnered with creative agency 72andSunny Los Angeles to create an ad showing how Adobe Acrobat and Adobe Sign can transform and accelerate an ice cream shop for the future.
Titled Special Delivery, the spot shows an owner of an ice cream store digitally transforming the business model after much uncertainty from this year, managing to bring ice cream to one of her regulars despite her storefront being closed.
Ashley Still, SVP/GM of digital media at Adobe, said, “Now more than ever, digital transformation—especially going from paper-to-digital—must be a strategic priority for all organizations to maintain their business resilience and thrive.”
“Businesses everywhere understand that in order to adapt and thrive in this moment they need to transform,” added John Travis, vice president of brand marketing at Adobe. “Special Delivery showcases how digital transformation is more than just technology, it’s a transformation in mindset that empowers businesses to connect with their customers on a deeper and more personal level.”
Special Delivery is part of Adobe’s ongoing campaign called Business Moves With Adobe.
[via LBB Online, cover image via Adobe Document Cloud]
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