IKEA Illustrates Its Plush Toys Coming Alive In Tokyo In Delightful New Comics
Image by Unpis for IKEA Japan
IKEA branches out from its usual instruction manuals with a charming new comic series to celebrate the opening of its new Shibuya location in Tokyo, Japan.
To highlight settling into its new vicinity on 30 November, IKEA roped in three up-and-coming female illustrators to capture the bustling everyday life in the concrete jungle with its iconic soft toys as characters, grape Japan reports.
In response, the artists—Emi Ozaki, Unpis, and Kei Mogari—had a JÄTTELIK dinosaur plushie try to catch a partner for itself through a claw machine, imagined BLÅHAJ sharks residing among Tokyo citizens, and envisioned toys zipping around the city via RÅSKOG wagons. The characters all seem to be settling in quite nicely.
One of the three versions, Unpis’ drawings of the shark toys, can now be seen on the outer wall of the Shibuya store. IKEA Japan has also printed the comics on limited-edition eco-friendly tote bags and posters, which are now retailing at the new location.
Image via IKEA Japan
Image via IKEA Japan
Images by Emi Ozaki for IKEA Japan
これも動くよぅ😆🐵🐯🐻🦕🦖🐼#IKEA渋谷 #ikea #ikeajapan #イケア渋谷 pic.twitter.com/u7ioqdxrYB
— Kei Mogari (@keimoga) November 30, 2020
Images by Kei Mogari for IKEA Japan
Posted by イケア・ジャパン (IKEA Japan) on Sunday, November 29, 2020
Image by Unpis for IKEA Japan
Posted by イケア・ジャパン (IKEA Japan) on Sunday, November 29, 2020
Image by Unpis for IKEA Japan
Posted by イケア・ジャパン (IKEA Japan) on Sunday, November 29, 2020
Image by Unpis for IKEA Japan
Posted by イケア・ジャパン (IKEA Japan) on Sunday, November 29, 2020
Image by Unpis for IKEA Japan
Posted by イケア・ジャパン (IKEA Japan) on Sunday, November 29, 2020
Image by Unpis for IKEA Japan
[via grape Japan, images by various artists for IKEA Japan]
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