Tropicana Lets Parents Sneak Mimosa Breaks With Secret Mini Fridges At Home
By Izza Sofia, 10 Dec 2020
Image via Tropicana
Tropicana wants to help parents take a “Mimoment” for themselves during this challenging and unprecedented year.
According to a recent survey carried out by the company, 87 percent of parents agree that parenting has become so hectic that they need a moment for themselves. 49 percent claim having to hide in the bathroom just to get a few moments of peace.
To help people unwind and relax a little, the company has created incognito mini fridges filled with the makings for mimosa for tired moms and dads. These mini fridges are filled with orange juice and champagne that can be blended when needed.
Tropicana has created three types of unsuspecting mini fridges that resemble bathroom storage cabinets, basement tool carts, and hampers so they can be concealed with ease.
The company has teamed up with Gabrielle Union, Molly Sims and Jerry O’Connell to encourage busy parents to ‘#TakeAMimoment’.
“This year more than ever, people are seeking those little moments of brightness, respite and relaxation in their day – especially parents," says Anup Shah, vice president and chief marketing officer Juice Brands, PepsiCo Beverages North America. “Tropicana has been a staple at the family breakfast table for generations and we wanted to provide parents with that same moment of brightness you get from a delicious glass of orange juice but in a way that shows we understand what they are going through right now.”
Hey parents, you’re juggling it all! To help you find a moment of brightness – wherever & whenever – we’ve created incognito mini fridges filled with the makings for the perfect mimosa. Reply where you #TakeAMimoment, and we might just surprise you with a mini fridge! 🍊🍾 pic.twitter.com/Ucp3yPzFVt— Tropicana (@Tropicana) December 7, 2020
[via Ad Age, cover image via Tropicana]
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