General Mills Unites With ‘Got Milk?’ To Launch Milk Mustache Cereal Boxes
Image via General Mills
The Got Milk? campaign’s newest faces are ambassadors you loved as a child.
In a tie-up with General Mills, the duo is kicking off the year right with a full breakfast of cereal and milk. The partnership sees mascots of staple cereals donning the famous milk mustache on special-edition boxes.
Explaining the amusing packaging makeovers, General Mills has shared its hope for Americans to get sufficient calcium, vitamin D, and whole grains in every day without breaking the bank, as these are often lacking in their daily diets.
“For kids [aged six to 12] who eat cereal, 53 percent of their daily milk consumption comes from pouring cereal and milk together,” details General Mills Senior Nutrition Manager Amy Cohn. Also, adults aged 18 and up who eat cereal “get 66 percent of their daily milk consumption from pouring milk on their cereal,” General Mills adds.
Cohn points out that while General Mill’s cereal and milk “have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters.”
The milk mustache-wearing icons have begun appearing on the packaging of go-to cereals like Honey Nut Cheerios, Cinnamon Toast Crunch, Trix, yellow-box Cheerios, Lucky Charms, and Cocoa Puffs.
General Mills says each limited-edition box will arrive with digital coupons offering US$4 off General Mills cereals, along with US$2 rebates for purchases of two boxes of cereal and two gallons of milk.
Big G cereal and @gotmilk are teaming up to highlight the benefits of cereal and milk. 🥣 Find the special edition boxes featuring your favorite cereal characters with the iconic milk mustache in stores now. Learn more: https://t.co/nFoLkEyMg8 #gotmilk pic.twitter.com/azrzjU5prE
— General Mills (@GeneralMills) January 5, 2021
Image via General Mills
Image via General Mills
[via Comicbook and General Mills, images via General Mills]
Also check out these recent news
