Kraft Is Spreading Love With Pink Candy Mac & Cheese For Valentine’s Day
Image via Business Wire
Instead of chocolates or strawberries, Kraft has put a twist by releasing a candy-flavored mac and cheese for Valentine’s Day.
The limited-edition Candy Kraft Mac & Cheese features the same cheesy flavor as the original offering, but it comes with an extra candy packet to turn the meal into a bright pink shade with a dust of sweetness.
According to a spokesperson from Kraft-Heinz, the bright pink hue is derived from beetroot and carrot concentrates, while the fructose, natural flavors and vanilla extract make the meal taste like candy.
The company announced the new offering on Instagram, but unfortunately, it will not be available in stores. Only a lucky 1,000 people selected on CandyKraftMacandCheese.com will score their own candy mac and cheese to share with their partners.
This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese. To enter and see official rules, visit: https://t.co/4IVysaCuYy. NO PURCHASE NECESSARY. Ends 2/8/2021 pic.twitter.com/gOFvEr6D5Z
— Kraft Macaroni & Cheese (@kraftmacncheese) January 27, 2021
[via Today, cover image via Business Wire]
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