Coca-Cola Debuts ‘Alphabet’ Bottles & Cans For Creative Expressions From A To Z
Image via Wunderman Thompson
Coca-Cola has partnered with Wunderman Thompson Brazil for a creative packaging that allows consumers to express themselves in a modern way.
The duo has released a line of cans and bottles that feature different letters of the alphabet on them. When put together, the bottles and cans form positive words and phrases that teenagers can share on digital platforms.
The campaign, Share a Coke-Alphabet, hopes to inspire people to express their feelings, thoughts and wishes creatively and in a positive way.
“The brand surprises once again and launches single serve packaging with the letters of the alphabet, opening even more possibilities. An initiative that will reach more than 40 countries in Latin America and invites people to express themselves and share messages saying what they are open to in 2021, a year that comes with so many hopes and expectations,” Coca-Cola’s marketing vice-president Javier Meza said.
“Share a Coke-Alphabet, invites people to express their best intentions and bring all the optimism that 2021 deserves,” CCO Wunderman Thompson Brazil Keka Morelle explained.
Image via Wunderman Thompson
Image via Wunderman Thompson
Image via Wunderman Thompson
[via LBB Online, cover image via Wunderman Thompson]
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