Shopping Site’s Logo Receives Police Complaint For Looking Too Sexual
By Mikelle Leow, 03 Feb 2021
The new logo, introduced after a police complaint. Screenshot via Myntra
When Indian shopping website Myntra took on a single ‘M’ icon as its logo, it likely did it to appear striking and readable across digital platforms. Little did the company realize that there would be a gray area between legibility and legality.
According to the Indian Express, an activist lodged a complaint with the Mumbai cyber police in December 2020 describing that the monogram was “insulting and offensive” to women.
The original logo. Image via the App Store
It was the pair of overlapping orange columns in the middle that created the illusion of a naked woman with her legs apart, the person claimed.
Since then, the brand has refreshed its logo so that the orange no longer blends:
The new logo, introduced after a police complaint. Image via Myntra
The funniest thing about this whole Myntra thing is that, even though I highly doubt that many minds went there in the first place, you can't really unsee it anymore. And the new logo isn't enough of a redesign to ever change that association now. pic.twitter.com/hCNvaNf5eC— Sahil Rizwan (@SahilRiz) January 30, 2021
after Myntra's logo controversy"— Tweet Chor 👑 (Anaab Shanaab Fan account) (@Pagal_aurat) January 30, 2021
other companies with perfectly innocent logos - pic.twitter.com/SwtLl0uME7
[via The Indian Express, cover image via Myntra]
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