The BBC Destroys Its Own Billboards To Show How Close We Are To Danger
Image via BBC
As Sir David Attenborough concluded his A Perfect Planet series over the weekend, he warned that Earth was far from that, describing humans as the planet’s greatest harmers.
The series might be over, but that doesn’t mean the fight to restore the planet ends here. To extend Attenborough’s message, the BBC Creative team destroyed its own A Perfect Planet billboards to illustrate humans’ destruction on Earth.
The campaign actually had its beginnings in November, starting out with a seemingly innocuous set of posters for the earth science show.
However, at the end of the series, the billboards started tearing apart to reveal a more detrimental side. Fish, for instance, later became plastic bottles, and a tree with a monkey became part of a burning forest.
“We experimented working with designers to get the matching right,” creative Michael Tsim shared in a statement published by The Drum. “The fish had to match the bottle, and the monkey’s tree had to fit with the burning forest, to make the most impactful. So it took some time to get the right framing for all the different formats.”
James Cross, BBC Creative’s creative director, explained, “[The campaign] needs to highlight the fact that BBC nature series are’'t all about the good stuff, the wow and the wonder. There is actually a serious message that in more recent times, the corporation is leaning towards.”
New from us for #PerfectPlanet pic.twitter.com/gye7ynnEY1
— James Cross (@JamesPLCross) February 2, 2021
[via The Drum, video and cover image via BBC]
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