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PETA Rebukes Fashion Industry With NSFW Ad Of Animals Tortured For Materials
By Izza Sofia, 10 Feb 2021
Image via PETA
Animal rights organization PETA is showing no signs of slowing down on its fight against the use of fur.
The organization’s latest campaign takes aim at the fashion industry and its use of animal textiles, such as cashmere, leather, down, and silk to create garments.
The video shows farms and factories in different parts of the world and how animals have been abused by the workers to meet the demands of the fashion industry. The animals are kicked, hit, and maimed into submission before they are killed for their skin and fur.
Its slogan, “Be a Sweater They Said,” is inspired by former New York City mayoral candidate Cynthia Nixon’s 2020 Be a Lady They Said project, which aimed to highlight the double standards that women have faced, from appearance to behavior.
PETA decided to adopt a similar slogan to show society’s treatment of animals as similar it is to the antifeminist culture.
A spokesperson for PETA, Ashley Byrne, told New York Post that the organization is capable of drawing parallels “between the toxic masculinity of a male-dominated culture and the toxic speciesism of the fashion industry.”
“Both assert power over their victims through manipulation, bullying and sheer physical force, which in the fashion industry [for animals] is lethal. We saw parallels in the way that the victims, the animal victims in the fashion industry have no say in, no control over what is happening to their bodies,” Byrne continued.
PETA senior vice president Lisa Lange said, “A sheep isn’t a sweater any more than a woman is a sex object,” and that just because the animals “look different from us,” it doesn’t give humans license to mistreat them.
[via New York Post, cover image via PETA]
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