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Volkswagen Debuts Carbon-Efficient Website That Recreates Photos Using B&W Text
By Izza Sofia, 12 Feb 2021
Image via Volkswagen
Volkswagen Canada has launched a new interactive website to promote its all-electric SUV.
According to Volkswagen, browsing through the internet generates approximately 4 percent of CO2 emissions. With the introduction of its first model in its ‘ID. Family of Electric Vehicles’ and to showcase its commitment towards sustainable living, the automotive company partnered with creative agency TAXI Toronto created a special site that uses less energy and, overall, reduces carbon emissions.
The “more sustainable website” removed all its car photographs and replaced them with “little more than black and white text” to create illusions of the vehicle.
The result is a site that has a cleaner carbon footprint than 99 percent of the two million pages tested by Website Carbon—a digital carbon emissions calculator. The website produces an average of only 0.022 grams of CO2 per page view. An average site produces 1.76 grams of CO2 per page view.
Check out Volkswagen’s carbon-neutral website here.
[via The Message, cover image via Volkswagen]
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