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Coca-Cola Unveils Paper Bottle Prototype In A Bid To Eliminate Plastic

By Izza Sofia, 16 Feb 2021

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Image via The Coca-Cola Co.

Coca-Cola is launching its first-ever paper bottle prototype trial in Hungary.

The packaging boasts a paper shell with a recyclable plastic lining, and its cap is made from 100-percent recycled PET. Ultimately, the company’s goal is to produce a bottle that can be recycled as paper.

The bottle was developed through a partnership between scientists at the Coca-Cola R&D Laboratories in Brussels and The Paper Bottle Company (Paboco).

The technology, which was created by Paboco, is designed to create recyclable bottles that are made of sustainable-sourced wood capable of resisting liquids, CO2, and oxygen.

The bottle is also designed to be suitable for other liquid goods, such as still drinks and beauty products.

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The trial is scheduled to take place in the second quarter of 2021, and will involve the company’s plant-based AdeZ drink being offered to 2,000 consumers in Hungary. The drink will be available to purchase at Hungarian online grocery retailer Kifli.hu.

“The trial we are announcing today is a milestone for us in our quest to develop a paper bottle,” Coca-Cola Europe’s director of technical supply chain and innovation Daniela Zahariea said.

“People expect Cola-Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first-in-market trial.”

This move marks a step further in fulfilling the company’s global vision of achieving a World Without Waste, a campaign that the company has pledged to ensure all of its packaging will be recycled or reused by 2030.





[via B&T, cover image via The Coca-Cola Co.]
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