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McDonald’s Tastefully Uses Golden Arches In Clever Posters To Portray Delivery
By Mikelle Leow, 18 Feb 2021
Image via Sorbis / Shutterstock.com
The McDonald’s logo is so distinguishable around the world, it’s often being utilized to play into messaging rather than to rouse brand recognition.
Advertising agency Leo Burnett London’s delightful posters for McDonald’s prove just how iconic the Golden Arches are by displaying only half the symbol. Using part of the monogram to illustrate motion and light, the minimal prints succinctly depict how McDonald’s delivery service can fix your hunger pangs even if you can’t visit its outlets.
The only text found on the posters reads, “We Deliver.”
The visuals are concise and send the message across without saying much. Most of all, it demonstrates how powerful the McDonald’s logo has become such that you don’t have to pause to know who the posters are from.
[via The Drum, images via various sources]
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