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Popeyes Pokes Fun At McDonald’s Chicken Sandwich Launch With 50 Similar URLs
By Izza Sofia, 19 Feb 2021
Image via Popeyes
Popeyes has decided to take advantage of McDonald’s tricky domain name in the latest crispy sandwich fight.
McDonald’s teased fans with a preview of its upcoming Crispy Chicken sandwich on a special website: chkndrop.com. For US$5, consumers were promised an early taste of the new menu item, a custom hoodie, and vinyl record featuring a sandwich-themed soundtrack by producer Tay Keith.
Popeyes, however, thought that the URL was hard to spell. So it bought 50 most likely ways to misspell the site from clumsy typing.
The first 10,000 consumers to land on these sites will get a code to redeem for Popeyes free chicken sandwich.
Lokoing for a chicken dorp? We gt yall. Splel the stie wrnog to get a free chicken sndwihc. pic.twitter.com/KswgrAPh9D— Popeyes Chicken (@PopeyesChicken) February 18, 2021
[via Ad Age, cover image via Popeyes]
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