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Lay’s Creates Technology That Turns On Video Subtitles When You Chomp On Chips
By Izza Sofia, 05 Mar 2021
Image via Happiness Saigon
Lay’s Potato Chips has released a plugin that automatically turns on YouTube video subtitles when you snack on a bag of chips, since crunching sounds can sometimes crowd out audio.
To tackle the noise and make binge-watching a better experience, Lay’s has teamed up with FCB-owned Vietnamese agency Happiness Saigon to create ‘Lay’s Crispy Subtitles’.
The team trained AI on 178 hours of crispy chip crunch sounds of various “languages,” gathered from around the world. The technology can detect and activate subtitles the second it hears a crunch, so viewers can snack without missing a single thing.
The Crispy Subtitles add-on is now available to download globally from the Chrome store.
[via LBB Online, cover image via Happiness Saigon]
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