La Roche-Posay Leaves Campaign Unretouched As ‘Skin Is More Than Skin’
Image via BETC
La Roche-Posay aims to improve the quality of life for people dealing with skin problems every day.
Its latest campaign puts real people in the spotlight, highlighting the diverse effects skin problems can have on them. The brand aims to underscore the importance of life-changing dermatological solutions to treat skin correctly and, in turn, instill confidence in people.
According to the brand, almost two billion people in the world struggle with skin conditions that impact the quality of their daily lives. Based on its scientific review, 46 percent of acne patients tend to develop major depression and 50 percent of them self-isolate due to skin problems. 79 percent of eczema patients have missed work due to their conditions while 80 percent of the patients have had side effects on their skin during cancer treatments. The study also found that 350,000 days of work or school are missed per year due to acne.
La Roche-Posay believes that the public should not struggle with their skin issues nor should they be defined by their allergies, such as acne, eczema, scarring. The brand asserts that people should not feel abandoned while struggling to conform to the societal image of “perfect skin.”
“We tend to underestimate the impact [skin issues] can have on people’s lives and well-being. That’s why at La Roche-Posay, we’ve always partnered with dermatologists and made science move forward to develop the best dermatological skincare solutions to change people’s lives,” said Laetitia Toupet, La Roche-Posay global president.
To show its support, the brand has partnered with BETC to prove that skin is more than skin. The campaign also aims to drive social change with the power of life-changing dermatology.
Directed by Lucy Liscombe, the film features real people with skin problems to show how raw skin looks and feels. The emotive clip is unretouched, putting a spotlight on the stories of these people and questioning the stigma that comes with skin conditions.
“It was essential to us that we championed real people with real skin problems and told their stories in a way that could empower others to do the same,” BETC’s executive creative director Antoinette Beatson said. ‘What we are hoping to achieve is a chain reaction, where people share their own stories and little by little, we remove the stigma associated with skin conditions.”
La Roche-Posay - Skin is more than skin—BEYOND SKIN
Posted by BETC on Tuesday, March 9, 2021
Skin issues are deeper than you think. But a better life for all skin is possible. Discover our work for La Roche-Posay in their first-ever brand campaign dedicated to fighting stigma about skin issues.
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More info 👉 betc.com/en/lifestyle/beyond-skin1
[via LBB Online, cover image via BETC]
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