KFC Experiments With Other Brands’ Slogans To Replace ‘Finger Lickin’ Good’
By Mikelle Leow, 30 Mar 2021
Image via KFC UK & Ireland
KFC’s “It’s Finger Lickin’ Good!” tagline had been unyielding for more than 60 years, but its legacy was overturned by the COVID-19 pandemic. The fried chicken chain has since suspended the dangerous suggestion and is looking around for temporary replacements.
Unfortunately, recommendations for slogans so far haven’t been as frickin’ good, so the restaurant is turning to existing ones that work. On Twitter, KFC UK & Ireland announced that it was going to “borrow” other taglines and sample their feasibility on mockups.
Because of you-know-what, the gaffer says we still can't use our slogan in our posts.— KFC UK & Ireland (@KFC_UKI) March 25, 2021
So we want to borrow one. Which other brand's slogan should we use? 🤔
Drop your suggestions below with #UntilWeCanFingerLickAgain and I'll let you know how genius or ridiculous they are.
Social media users began suggesting slogans from Durex, McDonald’s, and more. Some brands even offered to lend theirs; Marmite, Pringles, and Aldi all said KFC could use their brandings for a while.
Predictably, these ideas haven’t quite held up. It seems KFC has to keep looking for the perfect substitute, though judging by this already long-drawn-out search, it might be able to reinstate the old “It’s Finger Lickin’ Good!” line by the time that happens.
Has a ring to it... pic.twitter.com/bTG4wyqvSj— KFC UK & Ireland (@KFC_UKI) March 25, 2021
Maybe not— KFC UK & Ireland (@KFC_UKI) March 26, 2021
[via KFC UK & Ireland]
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