Barilla Invites You To Create New Pasta Shape To Offer A New Gourmet Experience
By Izza Sofia, 31 Mar 2021
Image via Shutterstock
Pasta brand Barilla has partnered with Desall.com to invite pasta lovers to look for new pasta shapes to offer a new consumer experience.
The campaign, called Barilla New Pasta Shape, challenges consumers to design a new pasta shape that is innovative yet aesthetically-pleasing. The pasta shape has to be functional and satisfy the gastronomical aspect.
The new design will be designed for dry pasta, and its shape has to be “clear and innovative” to “create curiosity in the purchase phase.”
It will have to be created out of new ingredients such as wheat flour, rise, corn, and buckwheat, instead of the traditional durum wheat semolina and whole durum wheat semolina.
The shape of the pasta will be produced using traditional ways of the standard pasta—kneading, cutting, and drying.
Let’s go to #foodworld and #pasta for the new contest by @Barilla on Desall!— desall (@desallcom) March 17, 2021
Take part in this competition and design new pasta shapes capable of giving a new consumer experience.
Deadline: 4th June 2021
Brief: https://t.co/brTipbztY8 pic.twitter.com/rnNNrFO5b4
[via Dexigner, cover image via Shutterstock]
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