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IKEA Unveils Sleek & Sophisticated Range Of Haute Couture For… Dogs
By Izza Sofia, 08 Apr 2021
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Image via IKEA Australia
IKEA Australia has launched a line of haute couture looks for dogs.
With a belief in affordable, inclusive design for the masses, IKEA has made the HUND COUTURE designs open-source with instruction manuals and patterns available for free to download.
Dubbed HUND COUTURE, the high-fashion looks are made from its iconic FRAKTA bags for our four-legged friends. They boast three key looks: Business, Ruffle, and Frillneck.
The Business getup features a shirt-style pocket for storing treats and important contracts alike, while its detachable collar piece makes it easy to go from work to play.
“A water-resistant raincoat, but make it fabulous,” was the mantra behind the masterful design for the RUFF look. The look boasts ruffles that are runway-ready, ensuring every other dog knows who’s chic.
The Frillneck outfit has an optional frill neck headpiece complemented by a belted, tailored coat. This look is sure to have your dog strutting down the sidewalk feeling fresh.
IKEA has also unveiled a high-fashion video of the looks on its social channels, proving that it takes affordable design seriously, every day of the year. The entire campaign was developed by CHE Proximity.
Image via IKEA Australia
Image via IKEA Australia
Image via IKEA Australia
[via IKEA Australia, cover image via IKEA Australia]
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