Image via Taco Bell
Taco Bell is teaming up with recycling leader TerraCycle to give its hot sauce packets a second life that does not involve a landfill.
Fans of the chain love its hot sauce, with 8.2 billion sauce packets used in the US each year. Unfortunately, they are currently not recyclable. However, with the new eco-conscious program, the fast-food chain will utilize TerraCycle’s Loop recycling service that converts non-recyclable materials into recycling flexible film packets.
TerraCycle is known for collecting traditionally non-recyclable materials, cleaning them, then melting and remolding them into hard plastic that can be used to make new recycled products. This means that, one day, the used sauce packets will have an exciting future as something new.
“In the food industry today, there is no widely available solution for recycling the flexible film packets that are so commonly used for condiments,” said Liz Matthews, Taco Bell's global chief food innovation officer. “So, we're thrilled to leverage the expertise of TerraCycle to recycle our iconic sauce packet packaging in a way that's as bold and innovative as our menu.”
According to Taco Bell, the ability to recycle sauce packets is essential in achieving its goal of making all consumer-facing packaging recyclable, compostable, or reusable by 2025 in all its restaurants. The pilot launch is slated to take place later this year and its results will determine the most viable solutions moving forward, including potential program expansion.
[via
HYPEBEAST, cover image via
Taco Bell]