While Apple’s new product launches have been the talk of the town, social media users focused on something else during the virtual event – Tim Cook’s devious grin. It’s now become a wide-spread meme on Twitter.
Part of the ‘Spring Loaded’ event was an announcement about Apple’s new iPad Pro, which comes with 5G connectivity and the powerful M1 chip. It was revealed in a spy thriller video, in which the main character breaks into the Apple campus and navigates its laser alarm system.
Rather than stealing the latest creations, the man inserts the M1 chip he took from the MacBook into the iPad. He then pulls off his face, revealing himself as Apple chief executive Tim Cook!
As with any good screenshot, Twitter users have turned an image of Tim Cook grinning into the latest reaction meme. Here are some stand-out tweets from today’s #AppleEvent, but first, watch the Mission Impossible-style video below.