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Apple’s Spring Loaded Event Brings An Unexpected Addition: This Tim Cook Meme

By Alexa Heah, 21 Apr 2021

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Image via Apple

While Apple’s new product launches have been the talk of the town, social media users focused on something else during the virtual event – Tim Cook’s devious grin. It’s now become a wide-spread meme on Twitter.

Part of the ‘Spring Loaded’ event was an announcement about Apple’s new iPad Pro, which comes with 5G connectivity and the powerful M1 chip. It was revealed in a spy thriller video, in which the main character breaks into the Apple campus and navigates its laser alarm system.

Rather than stealing the latest creations, the man inserts the M1 chip he took from the MacBook into the iPad. He then pulls off his face, revealing himself as Apple chief executive Tim Cook!

As with any good screenshot, Twitter users have turned an image of Tim Cook grinning into the latest reaction meme. Here are some stand-out tweets from today’s #AppleEvent, but first, watch the Mission Impossible-style video below.



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Tim Cook’s expressions are priceless! #ipadpro #AppleEvent #420day pic.twitter.com/fQQm2WwKgr

— Gnsd.tc (@gnsd_tc) April 20, 2021


Tim looking at my wallet #AppleEvent pic.twitter.com/EEkAWUn15s

— DeVante Chisolm (@devantechisolm) April 20, 2021


tim apple putting 2TB of storage in the new iPad and 256GB in the new iMac pic.twitter.com/jE3KbI1TON

— darth™ (@darth) April 20, 2021


Tim looking at my bank account: #AppleEvent pic.twitter.com/AjyTqeJgWS

— Dr. Jon Paul ✊🏾🏳️‍🌈 (@DoctorJonPaul) April 20, 2021


opening up the fridge to grab a snack at midnight #AppleEvent pic.twitter.com/sPmL47Bngw

— Mashable (@mashable) April 20, 2021




[via Mashable, cover image via Apple]
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