Apple has unveiled its AirTag at the Spring Loaded event hosted by Tim Cook.
The AirTag will be very familiar to anyone who has used a Tile tracker. You attach one to your keys, your laptop, or anything else you like, and you can then use the Find My App on Apple devices to track it down. You can get the tag to make a noise before getting directed to its location.
The tech company also launched an accompanying commercial to promote the AirTag.
The advertisement opens up with a guy searching for his missing item. He digs into a bowl of coins and checks his jacket pockets, but to no avail. He then pulls out his phone and opens the Find My app, which prompts him to dive into the couch.