M&M Poster Comes Alive With Your Camera To Show What Flavors Are Up To In A Bag
Image via M&M’s Chocolate
In a new campaign eerily fitting of the stay-at-home era, M&M’s flavors are trapped together in the same pack. That’s because, in real life, Mars Wrigley has released new M&M’s Mix bags filled with popular flavors.
While a delight for fans of the chocolate candy, this amusing campaign by M&M’s and advertising agency BBDO New York imagines that the flavors aren’t handling the crowding as well. New silly videos envision the characters freaking out and attempting to run out of their bag, to no avail, of course.
Worth mentioning is M&M’s first-ever AR print advertisement, which lets fans watch the flavors plot their escape through their smartphones. The poster contains a Snapchat barcode that, when scanned, launches a filter that animates the poster.
The print advertisement can now be found in the latest issues of magazines like Billboard, PEOPLE, and Sports Illustrated, LBBonline reports.
M&M’s Mix arrives in two options. There’s a Classic Mix with milk chocolate, peanut, and peanut butter pieces, while the Peanut Mix features milk chocolate, dark chocolate, and white chocolate M&M’s.
Image by BBDO New York via Ads of the World
[via LBB and Ads of the World, images by BBDO New York for M&M’s]
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