Pepsi Discovers Its Logo On Packaging Of Fast-Food Chains Claimed By Coke
Image via Pepsi / PR Newswire
Pepsi is too self-assured to be sneaky as it poaches Coca-Cola’s fast-food partners in zippy new advertisements. The humorous campaign depicts three familiar food mascots with Pepsi and burgers in hand, because “burgers go better with Pepsi.”
While the faces of the characters are cut off, their vibrant outfits and the appearance of the burgers scream McDonald’s, Burger King, and Wendy’s—restaurants that dominate the US burger chain but only serve Coca-Cola.
The initiative, titled Better with Pepsi, cites a blind taste test between 233 adults that saw 60% participants preferring Pepsi with the Big Mac, Whopper and Dave Single over Coca-Cola as the accompanying beverage.
Not only has Pepsi done the research, it’s also spotted a sign in fast-food packaging that drives home its point. With the help of an origami expert, Pepsi claims that its logo is tucked away in takeout bags.
“The signature flavor and bright citrus blend of Pepsi cuts through the fat and gives a juicy hamburger a fresh, clean and delightful taste,” explains Chef Kyle Shadix, PepsiCo’s corporate executive research chef for global beverages, justifying why Pepsi should replace Coca-Cola in burger establishments. “It’s just like how adding a touch of citrus in cooking can heighten flavor and change a food or beverage’s entire flavor profile, which is why it is used by chefs and mixologists across the world to add brightness and lift the flavors of the foods and beverages they create. This is why Pepsi is a no-brainer to pair with burgers.”
ALL burgers go #BetterWithPepsi…even when we’re not on the menu, we’re always in the picture. 😉 Try for yourself this Friday on #NationalBurgerDay and the Pepsi is on us
Posted by Pepsi on Wednesday, May 26, 2021
Image via Pepsi / PR Newswire
Image via Pepsi / PR Newswire
[via Ad Age, images via Pepsi / PR Newswire]
Also check out these recent news
