Don't miss the latest stories
New Balance Launches Dad Sneakers For Your Beer—No Air Bubbles, Only Burps
By Alexa Heah, 02 Jun 2021
Image via New Balance & Miller Light / PR Newswire
Miller Lite, the “Father of Light Beer,” and Dad shoe pioneer New Balance are coming together for a special Father’s Day launch: the ‘Shoezie’ – a shoe for your beer.
The first shoe-meets-koozie is inspired by the classic New Balance 624 sneaker, and will allow dads everywhere to enjoy their beer in comfort and style.
Crafted from the same materials used to make the sneakers, the Shoezie is designed specially to fit a can of beer.
Featuring a rubber sole and breathable leather, booze will always be kept cold and supported in the Shoezie – be it while out grilling in the backyard, mowing the lawn, or watching football in the living room.
“New Balance and Miller Lite are excited to come together this Father’s Day to tip our hats to Dads everywhere and give them the opportunity to enjoy the day in comfort and in style,” said Jeff McAdams, Vice President of Global Marketing at New Balance.
The stylish Shoezie could be yours (or your dad’s!) for free. Vie for your chance to snag one by visiting the Shoezie site on Father’s Day, June 20, starting 9am CT.
[via PR Newswire, cover image via New Balance / Miller Light / PR Newswire]
More related news
Also check out these recent news