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Nike’s Amusing New Ad Has You Nagged At By A Lousy, ‘Toxic’ Soccer Ball
By Mikelle Leow, 02 Jun 2021
Image via Black Kite Studios
Nike is giving toxic masculinity in sports a flying kick with a witty new campaign antagonizing an item it usually celebrates: a soccer ball.
Throughout the film, entitled Nice Guys Finish Last, viewers are hurled outdated advice about soccer by a grumpy, tattered, “toxic” ball resembling the Sorting Hat in the Harry Potter movies.
The hellish 50 seconds of nagging comes to an end when Manchester United player Marcus Rashford runs forward and gives the nasty soccer ball a kick, indicating the end of a toxic era.
The advertisement, produced by advertising agency Wieden+Kennedy London and visual effects firm Black Kite Studios, is in continuation of Nike’s Play New campaign which encourages all—including the clumsy—to give sports a go.
[via LBB and Ads of the World, video and cover image via Black Kite Studios]
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