General Mills’ New ‘Loki Charms’ Has Beloved Mascot Impersonated By A Trickster
By Mikelle Leow, 08 Jun 2021
Video screenshot via Lucky Charms
The Lucky Charms leprechaun is looking a little different.
In time for the release of the Loki television series on June 9, General Mills is now in cahoots with Disney+ to replace the beloved cereal mascot with someone who is also “green, mischievous, magical.”
The limited-edition Loki Charms cereal will make its chaotic debut the same day Tom Hiddleston’s God of Mischief comes on screen—but it could vanish in no time, just like the trickster. That’s because only 3,500 boxes will be up for sale on MischievouslyDelicious.com.
Apart from appropriating his name on the Lucky Charms packaging, Loki will also impersonate the leprechaun and take over the box. Luckily, he’s smart enough not to mess up the contents that you know and love.
“Thankfully, the cereal and marshmallows in the box were unaffected,” General Mills says.
Loki Charms will be priced at US$8, inclusive of delivery, according to Nerdist.
You could also be a bit devilish and steal early access to a box by being among the first 1,000 to guess the code on MischievouslyDelicious.com by June 9 at 9am ET.
So great! Only 3,500 boxes of Loki Charms will be available on https://t.co/9yj1c2Vw4D at 11 a.m. ET on June 9, ahead of with the premiere of @Marvel Studios’ Loki on @disneyplus @GenMillsCereal @LuckyCharms #Disney pic.twitter.com/JWovo4RNew— Jerrod Maruyama (@jmaruyama) June 8, 2021
[via Nerdist, video and cover image via Lucky Charms]
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