Lay’s Serves Potato Chips Inside KFC, Pizza Hut Boxes At A Fake Restaurant
Video screenshot via Fitzroy
What happens when you’re ridden with junk food cravings in the dead of night, and no stores are open? Lay’s in the Netherlands has got just the fix: potato chips flavored after iconic fast-food menu items.
Lay’s was hoping to distribute the new Iconic Restaurant Flavors at KFC, Subway, and Pizza Hut locations, but the COVID-19 pandemic stunted its plans. So, in a new campaign devised alongside advertising agency Fitzroy, the brand set up a “non-existent restaurant” and installed light-up logos of the three chains at the storefront. Needless to say, the new Lay’s Iconic Restaurant was a chip off the old block.
The fake restaurant took over the premises of the Fitzroy Amsterdam office and stayed open for two days on June 3 and 4. Customers could have their snacks delivered in the same way they could have their meals delivered, through UberEats.
While serving the snacks in their own bags would suffice, Lay’s even obtained packaging from its muses to replicate the eating experience of the original dishes.
The restaurant was short-lived and closed shop within two days, when all bags were snapped up. Nevertheless, it left a lasting impression. “We even became the first non-existent restaurant with a five-star rating,” said Fitzroy.
Video screenshot via Fitzroy
Video screenshot via Fitzroy
[via Ads of the Wolrd, video and images via Fitzroy]
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