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TikTok Extends Video Length Limit, So You Won’t Have To ‘Wait For Part Three’
By Alexa Heah, 02 Jul 2021
Image via Funstock / Shutterstock.com
Since late last year, TikTok has been testing extending the maximum length of videos from 60 seconds to three minutes with selected users.
Over the next several weeks, the social media app will begin to roll out this change to users worldwide. The platform hopes longer videos will allow content creators on the app to produce better storytelling and entertainment.
“Creators are already well-versed in weaving multi-part stores together on TikTok but we often hear from creators that they’d love just a little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life,” said TikTok product manager Drew Kirchhoff.
According to TNW, when the app first debuted, videos were set to a maximum of 15 seconds, which was later extended to 60 seconds.
Now, with the limit being stretched yet again to three minutes, Vine-like short videos will no longer remain the platform’s focus. It will now have the same maximum video length as its rivals, Snapchat Spotlight and YouTube Shorts.
While longer videos may not hold the attention of audiences as well as the shorter ones, it might be a relief to stop seeing “like and follow for part three” the next time you try to watch a cooking or makeup tutorial, though we’re unsure if we can keep up TikTok dance moves for three whole minutes.
Take a look at an example of a three-minute-long TikTok video below.
[via TNW, cover image via Funstock / Shutterstock.com]
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