Instagram Rich List Shows The ‘Highest-Paid’ Users Per Post On The Platform
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Instagram, Instagram, Instagram, must be funny in a rich person’s world.
While the bulk of the community strives to be heard, famous personalities are easily raking in over a million dollars per post. That’s according to UK-based social media analytics tool Hopper HQ, which has just unveiled its annual ‘Instagram Richlist’ for 2021.
Based on its data, Cristiano Ronaldo leads the pack, bagging about US$1.6 million per post for promoting a product or service to his 310 million followers. The soccer star supersedes runner-up and last year’s highest-paid Instagram user, Dwayne “The Rock” Johnson—so you can imagine the damage Coca-Cola might have incurred as a result of the famous Ronaldo snub.
Johnson reportedly commands about US$1.5 million per sponsored post, and coming in close are Ariana Grande, Kylie Jenner, Selena Gomez, and Kim Kardashian.
Interestingly, the firm notes that Instagram wealth is beginning to spread more evenly around the world, with influencers from Africa and Asia taking up 25% of the list, as opposed to a mere 15% last year.
Hopper HQ says it pulls from internal statistics, “agency rate cards, and public information” to generate its wealth rankings.
It’s, of course, practically impossible for most people to earn as much as these personalities through Instagram posts. The social network, however, has recently disclosed that photo-sharing is no longer its priority.
This means that brands and creators can look to other features to turn a profit on this potentially lucrative platform, such as the ‘Shopping’ feature, which allows the community to browse and shop products featured in posts. You could also maximize your online presence and boost engagement by understanding how Instagram’s algorithm works, as explained directly from Instagram.
Check below for some of the richest Instagram accounts of 2021, according to Hopper HQ’s findings. For the full list, head here.
1. Cristiano Ronaldo (@cristiano): US$1,604,000 per post
2. Dwayne Johnson (@therock): US$1,523,000 per post
3. Ariana Grande (@arianagrande): US$1,510,000 per post
4. Kylie Jenner (@kyliejenner): US$1,494,000 per post
5. Selena Gomez (@selenagomez): US$1,468,000 per post
6. Kim Kardashian (@kimkardashian): US$1,419,000 per post
7. Lionel Messi (@leomessi): US$1,169,000 per post
8. Beyoncé (@beyonce): US$1,147,000 per post
9. Justin Bieber (@justinbieber): US$1,112,000 per post
10. Kendall Jenner (@kendalljenner): US$1,053,000 per post
Click to view enlarged version
Click to view enlarged version. Image via Hopper HQ
Click to view enlarged version
Click to view enlarged version. Image via Hopper HQ
Click to view enlarged version
Click to view enlarged version. Image via Hopper HQ
Click to view enlarged version
Click to view enlarged version. Image via Hopper HQ
[via B&T, images via various sources]
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