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TikTok Is Putting Up Its Incredible Algorithm & AI Capabilities For Sale
By Alexa Heah, 07 Jul 2021
Image via XanderSt / Shutterstock.com
Companies across the globe can now access the algorithm and artificial intelligence (AI) capabilities behind popular app TikTok.
According to the Financial Times, the app’s parent company, ByteDance, launched a new BytePlus division last month, allowing firms to purchase the popular social media app’s technology, including the recommendation algorithm behind users’ ‘For You’ page.
Up for sale is the app’s computer vision technology, real-time video effects, automated text-to-speech translation, and tools for data analysis and management. Organizations can mix and match these features to suit their specific needs.
As seen on BytePlus’ website, several global companies have already sprung for the offering, including US fashion app Goat, Singapore-based travel site WeGo, and Indonesian shopping firm Chilibeli.
As per Gizmodo, TikTok published a blog post last year explaining how its incredible algorithm works. The app determines which videos to show on users’ ‘For You’ page based on their metadata, interactions on the app, what device they’re using, and location settings. This allows a tailor-made experience that varies greatly from user to user.
While BytePlus’ algorithm is certainly eye-catching, it’s going up against other giants in the market. Key competitors such as Amazon Web Services (AWS), Google, Microsoft, and fellow China-based counterparts such as Alibaba and Tencent are all offering similar AI-based services, as per the Financial Times.
With rumors circulating that BytePlus plans to register trademarks in the US, it could soon become a major player in the growing AI space stateside.
[via Gizmodo, cover image via XanderSt / Shutterstock.com]
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