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Netflix To Delve Into Producing Games & Virtual-Reality Content
By Ell Ko, 09 Jul 2021
Image via Daniel Krason / Shutterstock.com
Earlier this year, reports arose of streaming service Netflix’s possible ventures into gaming, including VR.
In a statement released yesterday, Netflix announced the expansion of its creative pact with producer Shonda Rhimes, inclusive of her company Shondaland (which collaborated with Netflix on hit series Bridgerton) and producing partner Betsy Beers. “Shonda makes shows that get the world talking, and we’ve seen the power of her creative vision to translate in any language,” says Bela Bajaria, head of global TV at Netflix.
The company states that the partnership will allow Netflix and Shondaland Media to “exclusively produce, stream and distribute feature films as well potential gaming and virtual reality content.”
Video game streaming services are already in the market, with companies like EA and PlayStation offering the option to pay a monthly subscription fee in exchange for access to a massive library of games, rather than buying individual titles. Apple made a similar move, introducing Apple Arcade to the App Store in late 2019. In essence, Netflix for games rather than movies or TV.
There are no further details or official release date from the company yet, though. Nevertheless, its entry into gaming subscriptions and the inclusion of VR titles will prove to be stiff competition for those already in the market.
[via CNET, image via Daniel Krason / Shutterstock.com]
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