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Hotel Chain Travelodge’s Logo Baffles With View People Never Noticed, Until Now
By Ell Ko, 09 Jul 2021
Image via Alex Yeung / Shutterstock.com
“Today years old” seems to be the most common answer to the following question: "How old were you when you realized the Travelodge logo is people sleeping under a duvet?"
Whether it’s creative genius or just baffling design, British hotel chain Travelodge has recently had its logo gone viral on TikTok, with this short video zooming into the logo of one of its hotels, which appears to be located in Bournemouth, located in the Dorset region of Southwest England.
It seems that the most common interpretation of the branding was that it depicts blue hills against a red sunset. In fact, if you remove the subtle eye detail on the left, it could definitely pass off as that. But it turns out to also be a closeup of a person, a pillow, and the covers pulled up.
With its double meaning, the graphic can be classed as an optical illusion. It’s unclear if Travelodge meant for it to be seen both ways, or if it realized that people interpreted it differently and decided to just roll with the punches.
People may never unsee the sleeping person, or be able to pass by their local Travelodge without noticing again. At least things are a little clearer now.
[via Creative Bloq, image via Alex Yeung / Shutterstock.com]
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