Coca-Cola Zero Sugar Gets Fresh Overhaul With Minimalist Can Design, New Recipe
Image via Coca-Cola
In its latest refresh of the zero-sugar, zero-calorie beverage, Coca-Cola is bringing a brand-new packaging design to the table alongside supposed improvements to the drink’s taste.
First introduced in 2005 as Coca-Cola Zero, the drink was then renamed to Coca-Cola Zero Sugar in 2017 in its first makeover, the fruit of the company’s efforts to distance it from other traditional diet drinks. This isn’t to be confused with the similar-but-not-quite Diet Coke, which has a lighter taste. Coke Zero is designed to taste as close to the original drink as possible, just without the sugar and accompanying calories.
Perhaps to differentiate this variation, the can’s iconic Coca-Cola script is now in black instead of white. The packaging has overall been streamlined, doing away with the two-colored design and focusing solely on the red background.
Plus, a little note just below the name tells consumers that it’s “now more delicious.”
Coke Zero is also undergoing adjustments to its recipe, but as the ingredients and nutritional information remain the same, it’ll most probably involve minor tweaks instead of a large-scale revamp. The announcement simply states that the new recipe “optimizes existing Coca Cola Zero Sugar flavors and existing ingredients.”
Coca-Cola details the refreshed product’s American debut in its statement , released yesterday. The brand states its plans to have a presence at Manhattanhenge, an annual event in New York City celebrating the sunset aligning perfectly with east-west oriented streets. It’s a happening that draws thousands every year.
But, in the following campaign, consumers will get the final say. Integrating marketing and sampling, consumers will be invited to try out the product and ask them to decide if the company has achieved what it set out to do: “Best Coke Ever?”
[via The Washington Post, image via Coca-Cola]
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