Prince Charles, Jony Ive Launch New Design Lab Backed By Amazon
Video screenshot via Sustainable Markets Initiative
Sir Jony Ive, former Apple design chief and one of the most prominent designers of our time, has partnered with Prince Charles to launch a design lab through London’s Royal College of Art (RCA).
Named the Terra Carta Design Lab, the new venture aims to work with students to “create small designs that can make a big impact for the world’s transition to a sustainable future.”
According to Fast Company, the lab takes its cue from its name, the Terra Carta (meaning “Earth Charter” in Latin), a 17-page environmental charter designed by Ive.
The charter provides an environmental innovation framework that will be backed by US$10 billion in planned investments from the private sector, including organizations such as Amazon, Octopus Energy, and the Islamic Development Bank.
The Terra Carta Design Lab will be inviting RCA’s 2,300 students to innovate “high impact, lost cost solutions for Nature, People, and Planet.” Students will work on topics such as greenhouse gases, increasing biodiversity, and supporting environmentally-focused economic development in developing countries.
RCA students will develop and submit their ideas throughout the year, with the school announcing the top 16 finalists in November. An unspecified number of winning designs will then go on to receive funding in 2022, along with personal mentorship from Ive himself.
“I’m incredibly proud to be part of the Terra Carta Design Lab founded by His Royal Highness The Prince of Wales. It’s a visionary and imaginative way of helping address the world’s increasingly urgent environmental problems,” said Sir Jony Ive, Chancellor of the Royal College of Art.
With 100 Days to go until @COP26, HRH The Prince of Wales and Sir Jony Ive have collaborated with the @RCA to launch the #TerraCarta Design Lab. Find out more here: https://t.co/ge2ZCgZ4eJ pic.twitter.com/C1q6zK6VXi
— The Sustainable Markets Initiative (@TheSMI) July 24, 2021
After nearly 50 years of campaigning for the environment, HRH The Prince of Wales (@ClarenceHouse) has today launched the #SMI's #TerraCarta as the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation. pic.twitter.com/kZsFWGv6Fb
— The Sustainable Markets Initiative (@TheSMI) January 11, 2021
[via Fast Company, cover image via Sustainable Markets Initiative]
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