Taco Bell is embracingthe beauty of anime food and bringing its famed Nacho Fries into the world of animation through a new action-packed campaign.
Breaking out of its hard shell, Taco Bell’s own production unit Live Más Productions created a short, entitled Fry Force, that takes clear inspiration from Japanese robot (mecha) anime. The minute-long commercial for American viewers circles around Rei, whose brother Kosuke was taken by monsters with a penchant for Nacho Fries.
To avenge her brother, Rei assembles her own ‘Fry Force’ of mecha pilots to defeat the monsters. Little does she realize that it is Kosuke who has been pulling the strings of the monsters all along.
“Either we fight together, or we fry alone,” she declares.
The animation, created to promote Taco Bell’s US$5 Nacho Fries box and the all-new Loaded Taco Fries, embodies two other movie trailer-style commercials for dramatic measure.